Insights & Updates

Thoughts on strategy, performance, and the evolving landscape of go-to-market excellence.

December 30, 2025•Steven Forth

Pricing Predictions for 2026 - the SaaStr, Growth Unhinged, Theory Capital, Ibbaka Mashup

Predictions based on the concept blends

December 29, 2025•Steven Forth

B2B SaaS and Agentic AI Pricing Predictions for 2026

December 22, 2025•Steven Forth

The opposable mind and pricing - Applying Roger Martin to critical pricing decisions

At Ibbaka, we start most engagements with Roger Martin’s Strategic Choice Cascade, which we have adapted for pricing.

December 19, 2025•Steven Forth

Will user-based pricing make a comeback for AI? 2026 Trends

Our Prediction: Over the long-term, credit-based pricing will push out user based pricing.

December 15, 2025•Steven Forth

The evolution of AI pricing models - update for the end of 2025

The most popular Ibbaka post in 2025, though, was from back in 2024. The Evolution of AI Pricing Models: From Consumption to Hybrid and Generative Approaches by Edward Wong, published in October 2024, had more than 3,000 views in 2025.

December 09, 2025•Steven Forth

Vibe coding, agents and credits - our most popular blog posts in 2025

The big trends that shaped pricing in 2025 were the emergence of vibe coding, the adoption of agents as a common way to package AI functionality and credit based pricing to price them. Ibbaka covered these trends in its most popular blog posts of 2025.