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Services & Packages

We help you price based on the value your products deliver.

Optimize Execute

Overview

Guide product, sales, or customer success teams through the creation of a custom value model tailored to a key product for a selected segment. Through virtual sessions—including discovery, remote analysis, and presentation of findings—you’ll receive a practical, actionable value model and deployment strategies. Leverage these insights to quantify your product’s impact further, support sales enablement, and strengthen ROI conversations with customers, helping to differentiate and drive adoption.

Approach

Discovery Discussion

Hold a 1-hour virtual session with product, sales, or customer success leads to define the ideal product and segment focus.

Model Development

We develops a tailored value model based on the collected insights and remote research, quantifying your offering’s impact.

Findings Delivery

Share the completed value model during a virtual findings session, providing practical guidance on deploying it within your go-to-market and sales efforts.

Benefits

Gain a practical, data-driven toolkit to quantify your product’s impact, support ROI discussions, and differentiate your solution.
  • Quantify and clearly articulate your solution’s business impact for key segments.
  • Support successful ROI discussions with prospects using a tailored value model.
  • Differentiate effectively against competitors by showing measurable value.
  • Enable scalable value-based selling across your organization for better adoption and expansion

Deliverables

Drive sales enablement, adoption, and differentiated product positioning
  • Custom value model and guidance
  • Quantified business impact to support ROI storytelling

Core Goals & Outcomes

1. Target a key product and segment

  • Maximize relevance and impact.
  • A tailored value model will reflect real-world buyer needs and use cases.

2. Quantify the financial and strategic impact for buyers

  • Clearly demonstrate how your solution drives measurable outcomes
  • Make your product’s value tangible and compelling in buyer terms, not just features.

3. Enable data-driven ROI discussions with prospects

  • Arm sales with points to show potential return on investment in buying conversations.
  • Facilitate credible, confident explanations of value, reducing sales cycles.

4. Tie product benefits to customer business outcomes to differentiate your offer

  • Link solution directly to outcomes that matter most for customers, like profit, growth, or risk reduction.
  • Stand out from competitors by spotlighting specific, customer-centric value.

5. Provide a framework for consistent value communication across teams

  • Ensure RevOps—sales, product, marketing—uses the same messaging and numbers when explaining value.
  • Reduce confusion and increase trust by aligning internal and external communications.

6. Deliver a ready-to-use model that can be integrated into collateral and pitches

  • Value drivers are ready for use in presentations and proposals.
  • Teams can easily illustrate value in the field.

7. Refine value messaging

  • Foster an ongoing improvement mindset, keeping value stories fresh and competitive.

Overview

The Pricing Quick Audit delivers expert analysis of your current model and packaging through a rapid review process, perfect for SaaS teams assessing or revising pricing. You’ll undertake a virtual discovery session, our remote analysis, and a detailed findings call. Get a concise summary of the top three pricing risks or opportunities, plus an action sheet designed to help you optimize pricing, enhance competitive advantage, and seize revenue opportunities with clarity and speed.

Approach

Discovery Call

Conduct an initial 1-hour session with key team members to gather information on the existing pricing model and packaging.

Remote Review

We performs a rapid, expert evaluation of your pricing structure and identifies top issues or opportunities.

Findings Session

Present a concise summary of the three main pricing risks or opportunities in a virtual review meeting, complete with a prioritized action sheet for immediate improvement.

Benefits

Benefit from rapid, expert insights that surface pricing risks and opportunities, empowering your team to act on revenue strategy.
  • Instantly surface top pricing risks and opportunities in your current model.
  • Get expert, objective analysis for rapid improvement of pricing and packaging.
  • Benefit from a concise action sheet, helping your team adjust pricing with confidence and agility.
  • Spot and capitalize on hidden revenue opportunities, lowering pricing friction and boosting conversion rates.

Deliverables

Improves strategy, competitiveness, and revenue growth
  • Top 3 pricing risks and/or opportunities plus action sheet.

Core Goals & Outcomes

1. Rapidly assess the current pricing model and packaging for SaaS offerings

  • Conduct an expert review to see how your pricing and packaging compare to customer expectations and peers.

2. Identify the top three pricing risks or opportunities within your existing structure

  • Surface the most impactful pricing gaps or opportunities to drive revenue growth.

3. Deliver an actionable summary sheet to support immediate strategic changes

  • Provide a prioritized action list with clear, practical next steps.

4. Improve revenue potential by optimizing pricing points and model alignment

  • Adjust pricing and packaging to capture more value and better fit customer segments.

5. Enhance competitiveness with pricing suited to market realities and customer needs

  • Benchmark and refine pricing so it remains both competitive and customer-aligned.

6. Reduce friction in customer decisions by removing pricing barriers

  • Simplify and clarify pricing to make purchase decisions easier for buyers.

7. Build team confidence in pricing decisions through an expert, third-party perspective

  • Validate and strengthen pricing direction with objective expert guidance.

Approach

  • Value Model Generation and Validation
  • Pricing Metric Alignment
  • Target Value Ratio Setting
  • Price Optimization (includes design of scaling adjustments)
  • Discount management
  • Impact Modeling and Prediction

Benefits

Ibbaka’s Pricing Optimization service is designed to help B2B SaaS companies (and similar businesses) set, package, and optimize pricing for new solutions or for repackaging existing offerings. Here’s a summary of its main benefits:

  1. Aligns Pricing with Customer Value

    • The service uses Value Model Generation and Validation to quantify the value customers receive, ensuring your prices accurately reflect the benefits delivered.
    • Pricing is not arbitrary; it’s backed by data and value mapping, which builds confidence and trust with customers.

  2. Strategic and Data-Driven Price Setting

    • Utilizes advanced analytics, benchmarking, and value-to-price mapping tools to design and validate pricing models.
    • Helps companies set target value ratios and align pricing metrics with business strategy for sustainable, profitable growth.

  3. Optimizes Revenue, Reduces Discounting

    • By fine-tuning price levels, scaling adjustments, and discount management, Ibbaka can help clients:
    • Accelerate recurring revenue growth by 5–50%
    • Expand average contract value by 10–50%
    • Improve net revenue retention by 3–10%
    • Reduce unnecessary discounting by 10–80%.

  4. Improves Win Rates and Customer Success

    • Supports sales teams with value-based pricing training, objection handling, and clear communication tools that minimize price resistance during negotiations.
    • Helps articulate and document economic value, making it easier to justify prices and reduce churn.

  5. Customized for Complex Solutions

    • Especially effective for businesses with multiple packages (SKUs), varied use cases, or diverse target profiles.
    • Packaging and pricing strategies are tailored for each Ideal Customer Profile (ICP), maximizing adoption and satisfaction.

  6. Future-Proof, Scalable, and Measurable

    • Offers impact modeling and prediction to forecast results and track outcomes over time, allowing for informed adjustments as markets and customer needs evolve.
    • Enables ongoing measurement, ensuring pricing stays competitive and relevant as the business grows.

  7. Strengthens Competitive Advantage

    • Connects pricing directly to measurable customer outcomes, keeping you ahead of competitors and building long-term trust and loyalty.

Customer value journey mapping helps organizations understand how value is delivered and perceived by customers over time, enabling them to identify what needs to be improved for deeper engagement. This mapping provides a framework for quantifying outcomes and validating recommendations at each touchpoint.

Approach

  • Define Customer Journey Stages
  • Map Stakeholders and Roles
  • Assess and Articulate Value Recognition
  • Expose Value Drivers
  • Optimize Value Delivery
  • Layer Against the Value Cycle

Benefits

1. Foundation for Value Delivery
Customer value journey mapping is the foundation for value delivery. It provides a framework for quantifying outcomes and validating recommendations at each touchpoint to ensure customer centricity.

2. Alignment Across the Organization
Journey maps are instrumental in organizing and aligning functions such as marketing, sales, customer success, service delivery, and product development to consistently execute the company’s vision and strategy. They facilitate collaboration and ensure that all teams are focused on delivering and capturing measurable value

3. Driving Business Results
Companies that systematically map their customer value journey outperform peers in revenue growth because they proactively create and communicate value, rather than reactively reporting it post-sale. The process also informs pricing, product strategy, and investment decisions by highlighting hidden value drivers and areas for improvement.

4. Insights for Continuous Improvement
The map offers a dynamic model for capturing evolving customer needs, enabling organizations to adjust and optimize their value proposition across the customer lifecycle. This approach supports long-term customer satisfaction, loyalty, and retention by continually refining how value is realized at each stage.

Additional Benefits

  • Drive accelerated revenue growth, higher deal sizes, improved retention, and profitability.
  • Boost win rates and pricing discipline, reducing discounting for healthier margins.

Enhance team alignment and clarity, speeding sales cycles and improving value communication

The customer value journey map is essential for proactive value management, organizational alignment, and sustainable business growth. Utilizing a customer journey map to:

  • Accelerate recurring revenue growth by 5% to 50%.
  • Expand the average contract value (ACV) by 10% to 50%.
  • Improve net revenue retention by 3% to 10%.